The starting point
Business challenge
Each channel used its own product, order, and customer structures. Maintaining consistent SKUs, stock positions, payment data, fulfillment status, and accounting records across marketplaces required repeated reconciliation and created a risk of fragmented operational data.
Alexander’s role
Work and solution
Alexander designed the Odoo-centered integration architecture and end-to-end data flows for products, variants, orders, customers, payments, inventory, fulfillment, invoices, and accounting. He addressed the mapping of shared SKU and variant identities where external platforms used different attribute and value models.
What changed
Project result
The target operating model provided a central ERP record for multichannel transactions while preserving the connections required by each sales channel. Commerce, warehouse, payment, and accounting processes could be managed as one flow rather than as separate platform-specific routines.
Business effect
What the work made possible
Reduced reliance on repeated cross-channel data handling, improved inventory and order visibility, lowered reconciliation risk, and created a basis for adding sales channels without proportionally increasing manual back-office work.