The starting point
Business challenge
Critical processes and data were distributed across functions and external systems. Manufacturing, stock, sales, procurement, accounting, payroll, e-commerce, marketing, and analytics had to be connected without losing operational or financial traceability.
Alexander’s role
Work and solution
Alexander acted as ERP owner and transformation lead. He designed and continuously developed the Odoo environment across CRM, sales, procurement, multi-stage manufacturing, inventory, accounting, and analytics. He coordinated integrations with Magento, Google Ads, Google Analytics, Tableau, payroll, and other systems; translated business needs into implementation priorities; and supported the system through successive operational changes. As an operations leader and ERP owner, he also represented the relevant processes and controls during multiple international audits.
What changed
Project result
The business had an integrated operational backbone connecting demand, orders, procurement, production, stock movements, delivery, accounting, and reporting across a complex international structure. ERP development became a managed, iterative capability rather than a one-time implementation.
Business effect
What the work made possible
Created consistent process and data flows across legal entities and functions, reduced dependence on disconnected manual coordination, improved management visibility, strengthened audit readiness, and established a scalable foundation for further operational growth.